Ringo & His All Starr Band
Connections Tour 2000

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 The following is the official news release issued May 1, announcing the partnership between Century 21 and Ringo Starr:

CONSUMERS "CONNECT WITH THE STARRS"
Century 21 System enters multi-level alliance with rock n' roll icon Ringo Starr 

Parsippany, NJ, May 1, 2000 - Century 21 Real Estate Corporation announced today that it has teamed up with rock n' roll icon Ringo Starr for a multi-level alliance designed to maximize visibility for the CENTURY 21 Connections program. The alliance will include the Century21.com title sponsorship of the Connections Tour 2000 with Starr's Sixth All-Starr Band that is scheduled to begin May 12 and run through July 1. The tour is already confirmed to visit 28 cities nationwide, including stops in New York, Chicago, Los Angeles, Atlanta, South Florida and Washington, DC.

Additionally, Mr. Starr will be featured in the System's new "Perfect Hookups" 30-second television advertisement that depicts the unique ability of CENTURY 21 offices to connect consumers with all of the products and services necessary for a successful real estate experience. Visitors to www.century21.com will have the opportunity to participate in live web chats the Ringo Starr, and on-line auctions, and explore the various products and services offered through the CENTURY 21 Connections program.

"Through CENTURY 21 Connections, CENTURY 21 offices can arrange a 'total home experience' for their customers by bringing together all of the products and services a new homeowner needs and wants," said Steve Savino, Senior Vice President, Marketing, Products and Services for Century 21 Real Estate Corporation. "Just as CENTURY 21 offices connect consumers to various value-added services, Ringo Starr connects the best musical talent for top-notch entertainment."

Revolutionary Ad Campaign

The newest addition to the EFFIE award-winning "Real Estate for the Real World" ad campaign, "Perfect Hookups," 30-second television commercial illustrates teh "simplified home=buying" experience available through CENTURY 21 Connections, and features cameo appearances by Ringo Starr, as well as Dean Johnson and Robin Hartl, stars of the hit cable television show, "Hometown."

Created by the CENTURY 21 System's agency, Lowe Lintas & Partners, "Perfect Hookups" will premier May 15 during NBC's Today Show. It will air nationally on network and cable television stations. The new ad opens with a CENTURY 21 agent guiding a young couple through their new home and offering them some of the various CENTURY 21 Connections services available. The agent offers choices for entertainment -- cable TV, satellite TV or Ringo Starr who obliges by gesturing to a band behind him and commenting, "with a little hlelp from my friends." The spot breaks on the heels of the May 12 kick-off of the century21.com Connections Tour 2000 concert series.

Live Web Chats with Ringo Starr

Applying the latest in web chat technology, Century21.com will bring the www.century21.com Connections Tour 2000 and Ringo Starr into the homes of America with a series fo live web chats from various locations throughout the tour. By simply clicking on the Ringo Starr "Live Chat" button located on the www.century21.com homepage, visitors will have the opportunity to converse in real time with Mr. Starr. The first chat is scheduled to take place on the evening of Sunday, May 7 at 8 p.m. from Atlantic City, NJ.

On-Line Auctions for Charity

In addition to searching for CENTURY 21 offices and property listings, mortgage and other home sale or purchase information, visitors to www.century21.com will have th4e rare opportunity to place bids for their favorite Ringo Starr signature items through a series of on-line auctions. Visitors to the site will be prompted to click on the Ringo Starr "Auction" button where they will view the items and place their bids. The on-line auctions will last for approximately 10 weeks with a number of authentic items being featured each week. The site will communicate with participants regarding the status of their bids as well as providing notice when a winning bid has been chosen. All proceeds generated as a result of the on-line auctions will benefit Inner City Games, a non-profit organization dedicated to providing enrichment opportunities for inner-city youth.

Consumer Connections

The CENTURY 21 Connections program provides services including mortgage services, home warranties and utility connection and disconnection services, as well as assistance with moving-related tasks such as vehicle and voter registration, local newspaper delivery and address changes, all at no cost to the consumer.

Beginning in June, CENTURY 21 offices will have the opportunity to bring their local connection services closer to  home by making them accessible via www.century21.com. Soon after, the web site will be enhanced to include a means for the electronic submission of consumer requests for CENTURY 21 Connections services. In response to the request, CENTURY 21 Connections representatives will contact the customer to review the services needed and handle many of the time-consuming details that ensure a smooth transition.

"We're proud to sponsor Ringo Starr and his All Starr Band," said Robert Moles, President and CEO of Century 21 Real Estate Corporation. "The connection we all have with the music of Ringo and his legendary bandmates is certainly strong, as is the connection between the CENTURY 21 System and millions of home buyers and sellers around the world."

Century 21 Real Estate Corporation is the franchiser of the world's larges residential real estate sales organization, with over 6,300 independently owned and operated franchised broker offices in more than 28 countries and territories worldwide. Century 21 Real Estate Corporation is a subsidiary of Cendant Corporations and is part of the move.com family of relocation, real estate and home-related services companies.

Lowe Lintas & Partners Worldwide is the global advertising arm of The Lowe Group. The Lowe Group was founded in London in 1981 and now ranks among the world's top 5 agency groups, with billings in excess of US $12 billion and offices in over 80 countries. Lowe is a member of the Interpublic Group of Companies.

BFG Communications has been working with Century 21 Real Estate Corporation and Ringo Starr to orchestrate the tour, on-line chats and the on-line auction. BFG Communications is headquartered in Hilton Head, CS, and is Century 21 Real Estate Corporation's promotions agency of record.

For a full tour schedule, visit www.century21.com or www.ringotour.com. For additional information on the band members, visit www.jackbruce.com, www.ericcarmen.com, www.daveedmunds.com, www.simonkirke.com and www.markrivera.com.

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This page was last updated May 8, 2000.