The following is the official news
release issued May 1, announcing the partnership between Century 21 and Ringo
CONSUMERS "CONNECT WITH THE STARRS"
Century 21 System enters multi-level alliance with rock n' roll icon Ringo
Parsippany, NJ, May 1, 2000 - Century 21 Real Estate Corporation
announced today that it has teamed up with rock n' roll icon Ringo Starr for a
multi-level alliance designed to maximize visibility for the CENTURY 21 Connections
program. The alliance will include the Century21.com title sponsorship of the Connections
Tour 2000 with Starr's Sixth All-Starr Band that is scheduled to begin May 12
and run through July 1. The tour is already confirmed to visit 28 cities
nationwide, including stops in New York, Chicago, Los Angeles, Atlanta, South
Florida and Washington, DC.
Additionally, Mr. Starr will be featured in the System's new
"Perfect Hookups" 30-second television advertisement that depicts the
unique ability of CENTURY 21 offices to connect consumers with all of the
products and services necessary for a successful real estate experience.
Visitors to www.century21.com will have
the opportunity to participate in live web chats the Ringo Starr, and on-line
auctions, and explore the various products and services offered through the
CENTURY 21 Connections program.
"Through CENTURY 21 Connections, CENTURY 21 offices can
arrange a 'total home experience' for their customers by bringing together all
of the products and services a new homeowner needs and wants," said Steve
Savino, Senior Vice President, Marketing, Products and Services for Century 21
Real Estate Corporation. "Just as CENTURY 21 offices connect consumers to
various value-added services, Ringo Starr connects the best musical talent for
Revolutionary Ad Campaign
The newest addition to the EFFIE award-winning "Real Estate
for the Real World" ad campaign, "Perfect Hookups," 30-second
television commercial illustrates teh "simplified home=buying"
experience available through CENTURY 21 Connections, and features cameo
appearances by Ringo Starr, as well as Dean Johnson and Robin Hartl, stars of
the hit cable television show, "Hometown."
Created by the CENTURY 21 System's agency, Lowe Lintas &
Partners, "Perfect Hookups" will premier May 15 during NBC's Today
Show. It will air nationally on network and cable television stations. The
new ad opens with a CENTURY 21 agent guiding a young couple through their new
home and offering them some of the various CENTURY 21 Connections services
available. The agent offers choices for entertainment -- cable TV, satellite TV
or Ringo Starr who obliges by gesturing to a band behind him and commenting,
"with a little hlelp from my friends." The spot breaks on the heels of
the May 12 kick-off of the century21.com Connections Tour 2000 concert series.
Live Web Chats with Ringo Starr
Applying the latest in web chat technology, Century21.com will
bring the www.century21.com Connections
Tour 2000 and Ringo Starr into the homes of America with a series fo live web
chats from various locations throughout the tour. By simply clicking on the
Ringo Starr "Live Chat" button located on the www.century21.com
homepage, visitors will have the opportunity to converse in real time with Mr.
Starr. The first chat is scheduled to take place on the evening of Sunday, May 7
at 8 p.m. from Atlantic City, NJ.
On-Line Auctions for Charity
In addition to searching for CENTURY 21 offices and property
listings, mortgage and other home sale or purchase information, visitors to www.century21.com
will have th4e rare opportunity to place bids for their favorite Ringo Starr
signature items through a series of on-line auctions. Visitors to the site will
be prompted to click on the Ringo Starr "Auction" button where they
will view the items and place their bids. The on-line auctions will last for
approximately 10 weeks with a number of authentic items being featured each
week. The site will communicate with participants regarding the status of their
bids as well as providing notice when a winning bid has been chosen. All
proceeds generated as a result of the on-line auctions will benefit Inner City
Games, a non-profit organization dedicated to providing enrichment opportunities
for inner-city youth.
The CENTURY 21 Connections program provides services including
mortgage services, home warranties and utility connection and disconnection
services, as well as assistance with moving-related tasks such as vehicle and
voter registration, local newspaper delivery and address changes, all at no cost
to the consumer.
Beginning in June, CENTURY 21 offices will have the opportunity
to bring their local connection services closer to home by making them
accessible via www.century21.com. Soon
after, the web site will be enhanced to include a means for the electronic
submission of consumer requests for CENTURY 21 Connections services. In response
to the request, CENTURY 21 Connections representatives will contact the customer
to review the services needed and handle many of the time-consuming details that
ensure a smooth transition.
"We're proud to sponsor Ringo Starr and his All Starr
Band," said Robert Moles, President and CEO of Century 21 Real Estate
Corporation. "The connection we all have with the music of Ringo and his
legendary bandmates is certainly strong, as is the connection between the
CENTURY 21 System and millions of home buyers and sellers around the
Century 21 Real Estate Corporation is the franchiser of the
world's larges residential real estate sales organization, with over 6,300
independently owned and operated franchised broker offices in more than 28
countries and territories worldwide. Century 21 Real Estate Corporation is a
subsidiary of Cendant Corporations and is part of the move.com family of
relocation, real estate and home-related services companies.
Lowe Lintas & Partners Worldwide is the global advertising
arm of The Lowe Group. The Lowe Group was founded in London in 1981 and now
ranks among the world's top 5 agency groups, with billings in excess of US $12
billion and offices in over 80 countries. Lowe is a member of the Interpublic
Group of Companies.
BFG Communications has been working with Century 21 Real Estate
Corporation and Ringo Starr to orchestrate the tour, on-line chats and the
on-line auction. BFG Communications is headquartered in Hilton Head, CS, and is
Century 21 Real Estate Corporation's promotions agency of record.
For a full tour schedule, visit www.century21.com
or www.ringotour.com. For additional
information on the band members, visit www.jackbruce.com,
www.simonkirke.com and www.markrivera.com.
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