214-709-8228 | jayzweb@yahoo.com

 

February 2007 - Present
Web Designer / Designer / Art Director
Torchmark Corp.
McKinney, Texas

Web Site Development
Design and manage web sites for The Torchmark Corporation. Responsibilities include, development of marketing strategy, managing the workflow among departments, providing creative direction, as well as hands-on development of web sites, to achieve our marketing strategy.

Responsibilities include:

  • Establish the marketing strategy along with the look and feel of the web sites
  • Managing the web site to ensure compliance with guidelines
  • Working closely with marketing and IT professionals to ensure that marketing
    goals are met on time and within budget

June 2005 - February 2007
Web Designer / Designer / Art Director
The City of McKinney
McKinney, Texas

Web Site Development
Design and manage the web sites for The City of McKinney. Responsibilities include, development of marketing strategy, managing the workflow among city departments, providing creative direction, as well as hands-on development of web sites, to achieve our marketing strategy.

Responsibilities include:

  • Establish the marketing strategy along with the look and feel of the web sites
  • Collaborating with our creative team to design and create collateral materials
  • Managing the web site to ensure compliance with city guidelines
  • Working closely with marketing and IT professionals to ensure that marketing
    goals are met on time and within budget
  • Providing technical support to city employees

Art Direction
Conceptualize and produce print material. These printed pieces consist of Print Ads, Outdoor and Collateral material.


March 1999 - June 2005
Web Manager / Designer / Art Director
Royal BodyCare
Dallas, Texas

Web Site Development
Design and manage the web sites of Royal BodyCare, a nutrition and skin care company, to effectively meet the needs of our customers and distributors. Responsibilities include, development of marketing strategy, managing the workflow among staff and freelancers, providing creative direction, as well as hands-on development of web pages and interactive presentations, to achieve our online marketing strategy. Recent accomplishments include the redesign of our site’s online shopping features to create a more “user-friendly” navigation. As a result, we dramatically increased our conversion rate, turning visitors to our site into purchasers of our product.


Responsibilities include:

  • Establish the marketing strategy along with the look and feel of the web sites
  • Collaborating with our creative team to design and create sales support materials
  • Production of interactive sales presentations and demonstrations
  • Managing the web site to ensure compliance with federal and state guidelines
  • Working closely with marketing and IT professionals to ensure that marketing goals are met on time and within budget
  • Providing technical support to Royal BodyCare distributors who purchase their own personalized web sites
  • Providing creative and technical support at annual meetings and trade shows

Art Direction
Conceptualize and produce print material. These printed pieces consist both of Print ads and Collateral material. Most of this material is used by our members to secure better sales of a product or to convey an internal communications message.


Jan. 1997 - March 1999
New Media Designer
Beckett Publications
Dallas, Texas

Web Site Development
Created a web site for Beckett allowing the company to better service existing and new clients via the Internet. Key components of my role consist in the development of Interface Designs and HTML coding.


April 1990 - Jan.1997
Multimedia Manager/Art Director
JWT Specialized Communications ( J. Walter Thompson)
Dallas, Texas

Multimedia Presentations
SAF Bulk Chemicals - Produced an interactive sales presentation for Sales Representatives to utilize on IBM Think Pads enabling them to interact with clients on a personal or group basis.

Texas Instruments, Inc. - Instrumental in creating the first interactive recruitment disk allowing Texas Instruments to continue its leadership in technological development. This presentation incorporated several functions which enabled personnel to extract information to develop potential employee profiles.

Internal Business Presentations - Organized and developed presentations which primarily encompassed generating new business ventures within existing and new clients. Clients include Texas Instruments, E-Systems, EDS, Johnson & Johnson, Ericsson Telecommunications, DSC and Burlington Northern Sante Fe.

Art Direction
Conceptualized and produced print material for existing clients. These printed pieces consist both of Print ads and Collateral material. Most of this material was used by clients to secure better sales of a product or to convey an internal communications message. Clients include Children’s Medical Center, Children’s Presbyterian Hospital, Texas Instruments, E-Systems.

Web Site Development
Created the agency's Internet department allowing the agency to better service existing and new clients via the Internet. Key components of my role consist in the development of Interface Designs and HTML coding. Clients include Oracle, E-Systems, Exxon, Lutheran General Hospital.

Hardware and Software Support
Instrumental in helping the company and employees keep up with today’s changing technology. Guide and recommend what software and hardware is required to ensure that we are able to produce the kind of product that our clients expect. Manage and maintain Macintosh computer systems, print devices and other peripherals.


June 1993 - Promoted
Art Director/Systems/Multimedia Manager
Anderson Fischel Thompson ( J. Walter Thompson)
Dallas, Texas

Art Direction
Worked with team members on the creation of print material for existing and new clients. Developed an ad campaign that enabled the agency to secure the Cigna account. Other accomplishments were made on a daily basis producing print ads and collateral material for clients.

Systems Manager
Managed the staff’s preparation of material which was prepared for printers, vendors and service bureaus. Managed and maintain all Macintosh computers, imagesetter and printers. Recommend and purchase all hardware, software and upgrades.

Multimedia Presentations
Produced the agency's multimedia presentations which were used for internal and external new business pitches. Utilizing multi media software programs helped position the agency's presentations as being far superior to its competitors Power Point Presentations.


March 1990 - Promoted
Art Director
Anderson Fischel Thompson ( J. Walter Thompson)
Dallas, Texas

Art Direction
Developed concepts for print ads and collateral material. Instrumental in the ad campaign that helped the agency secure the Children’s Medical Center account. Executed print and collateral material on a daily basis for clients such as, Aetna, Apple, Cigna, Children’s Hospital, E-Systems, Eli Lilly, MCI, Texas Instruments, U.S. Sprint, and other major corporations.


February 1988 - March 1990
Assistant Art Director/Mechanical Artist
The Bloom Agency, Inc.
Dallas, Texas

Prepared presentations, produced comps and mechanical art, designed material and occasional art direction. Clients include: Block, Campbell Taggert, Carnation/Libby’s, L&M, Maybelline, Nestle, Owens, Plough, Ross, Skaggs Alpha Beta, etc.


October 1985 - February 1988
Assistant Art Director/Mechanical Artist
Point Communications
Dallas, Texas

Emphasis was on production design with occasional art direction. Clients included: American Airlines, Domino’s Pizza, Lonestar Gas, Metropolitan Savings, and Spaghetti Warehouse.


Education
Texas A & M - B.S. in Advertising Art

Awards
EMA Award, Merit Award from DSVC, 3 Silver MMNA Awards, IABC Award, TAMIO Web Award

Skills
Macintosh skills include: Quark, Pagemaker, Illustrator, Photoshop, PowerPoint, Logomotion, Director, HTML, Visual Page, Dreamweaver, etc.

PC skills include: Quark, Illustrator, Photoshop, PowerPoint, Macromedia Director, Visual Page, Dreamweaver, etc.